The first website dedicated to women in their prime! is a brand new lifestyle website offering women aged 35 - 60 a wealth of inspiration, expert advice and a multitude of practical answers to their everyday queries. As the partner website for Good Housekeeping, Prima, SHE, Country Living, Coast and House Beautiful magazines, will have a strong homes, food and UK focus and provide an indispensable directory of information.

All about you
The new site will be home to a vibrant and honest community of smart, like-minded women. They will be given the opportunity to join the debate on hot topics, such as the rising cost of food prices, as well as exchanging top tips on everything from turning existing recipes into signature dishes to sharing each other’s skincare secrets.

Highlights on include:

Site visitors will be able to search thousands of diverse and exciting recipes, which will be added to each month. Interviews with top chefs and food experts will enlighten and delight those with a passion for cooking.

Art and Craft
An archive of knitting patterns from Prima magazine and other suppliers will have knitters jumping for joy. From doggy jumpers to stripy sweaters, there will be something for everyone.

Homes users will be able to browse real life interiors taken from the pages of House Beautiful and Country Living magazines. Plus they can also access expert advice for the garden. Making a house a home has never been easier!

Countryside will be the place to visit for the best of UK travel and country lifestyle. Top city breaks and travel specials on worldwide destinations will inspire readers looking to get away.

Looking after its’ audience from head to toe, will also have a dedicated area for Diet & Wellbeing and Hair & Beauty. Here, women will be able to access the latest industry news, top product recommendations and tailored advice to meet their specific needs.

Bernadette Fallon, Editor of says; “Although older women are savvy users of the internet, there are few sites tailored to their age group and lifestyle needs. These women have busy lives and we know that will offer them everything they are looking for in one place, becoming a trusted friend and an essential resource.”