Persimmon builds on charity success

Persimmon builds on charity successAs part of leading housebuilder Persimmon Homes’ long standing national campaign ‘Building to Beat Cancer’ the company has pledged its support throughout 2010 for a charity which specialises in research into blood cancers – Leukaemia and Lymphoma Research.

Throughout the ongoing ten year Building to Beat Cancer campaign, the Persimmon Group, which incorporates Persimmon Homes South Midlands based in Studley, has taken part in fundraising initiatives which have raised in excess of £1 million for a number of good causes.

Persimmon Homes South Midlands’ 70 regional employees, who are based at the head office and at developments across the region, are already gearing up to make 2010 a very special fundraising year for Leukaemia and Lymphoma Research, as the charity is celebrating its 50th birthday.

Alison Reading, sales director, for Persimmon Homes South Midlands, states: “We are dedicated to supporting not only new home buyers but also the wider communities within which we build.

“With statistics reporting that someone is diagnosed with a blood cancer every 20 minutes it’s harrowing to think that so many people, including several of our customers, their families, friends and our employees will have at some stage been touched by blood cancer, which is why we are so keen to get involved with such a great charity as Leukaemia and Lymphoma Research.

“This is a very important and exciting year for the organisation, we are very proud to be part of the fundraising efforts that will make the charity’s 50th year an extra special celebratory time.”

Various initiatives taking place which Persimmon will be getting involved with include the charity’s birthday and alternative un-birthday celebrations, the Sir Ian Botham Great Forget Me Not Walks and a number of regional ideas including golf days, charity balls and sponsored sporting events.

Kate White, fundraising director of Leukaemia and Lymphoma Research, adds: “Leukaemia and Lymphoma Research is delighted that one of the country’s leading homebuilders has chosen us as its leading charity.

“With Persimmon’s employees helping to make our 50th anniversary our best fundraising year yet, we will be able to fund more life-saving research into better treatments and cures for blood cancers including leukaemia, lymphoma and myeloma.”

If you would like to find out more about Leukaemia and Lymphoma Research, log onto the website at:

Alternatively visit the company’s website at