Fits.me virtual fitting room for women launched
Fits.me Virtual Fitting Room is introducing a set of female FitBot robotic mannequins that promise to ease the challenge of purchasing clothes that fit. The male versions introduced in 2010 have already been instrumental in transforming the experience of online apparel shopping, and with a recent announcement, the experience can now support shopping for both sexes. The female FitBot mannequin launched at British retailer, Hawes & Curtis where the male FitBot mannequin has already been implemented.
Due to the various shapes and sizes of the female body, the female FitBot robot was more complicated to accurately model than the male torso and took longer to perfect. The Fits.me technology allows the robot to adjust to conform to hundreds of thousands of body shapes, allowing the shopper to visualize how the specific garment will look on her. This solves the single biggest problem for online fashion retail – the lack of a fitting room.
Size is a matter of style
"Using proprietary FitBot technology, robots can conform to over 85% of the female individuals that shop online today," says Dr. Maarja Kruusmaa, professor of biorobotics at Tallinn Technical University and co-developer of the Fits.me technology. “By entering a few measurements into the Fits.me model, customers can visualize how different sizes of garments compliment their unique shape. Fits.me has already collected information from well over 100,000 male end users, and the data confirms what many intrinsically observe; over half of the customers chose a size that is different than the traditional size chart would recommend.”
Image credit: Photography by Stina Kase, fashion designer Liina Stein, Model Diana Mikita