Firefighters ready to hit the charitable trail again thanks to Kirby & West

Hinckley Fire and Rescue Station’s annual Rudolph Route will be back this December, after Leicester dairy Kirby & West stepped in to save the popular Christmas custom.

The longstanding festive tradition faced the end of the road last year after its sleigh was deemed unfit for the road by the DVLA. With the cost of a replacement putting the future of the charitable collection in doubt, Kirby & West offered to donate one of its iconic milk floats.

Kind volunteers at luxury car manufacturer Jaguar are now converting the milk float into a winter wonderland sleigh ready to hit the roads next month.

Ten routes around the Hinckley area are planned for the new grotto, as well as a number of static collections. Father Christmas will be joining the firemen to greet local children and donations will be split between The Fire Fighters Charity, Dorothy Goodman School in Hinckley and other local causes.

Firefighters ready to hit the charitable trail again thanks to Kirby & West
Mark Griffiths, firefighter and member of the Rudolph Fund committee commented: “We’ve been running the Rudolph Route for around 30 years, so giving it up would have been really disappointing, both for local children and the charities we support. The collection usually raises about £6,000 and it’s become an important community tradition over the years.

“We are extremely grateful to Kirby & West for donating the milk float and to Jaguar for their work. The new designs are looking great and we can’t wait to get going.”

Graham Smith, managing director of Kirby & West said: “We were delighted to be able to secure the future of the Rudolph Route. It’s a fantastic local tradition and we want future generations to be able to enjoy and benefit from it.

“I’m looking forward to seeing the finished float when it hits the streets in December.”

To find out more about the Rudolph Fund and to keep up to date with this year’s planned routes, visit the Hinckley Fire Station Rudolph Fund Facebook Page.

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