Award winning chocolate shop unwraps new Leicester store

Leicester shoppers were given their first glimpse of Cocoa Amore’s new store after its unveiling at a re-launch event held on Thursday 29 October. 

The artisan chocolate shop, which was originally located in the historic Silver Arcade, has recently opened the doors of its brand new store in Silver Street. Chocolatier and owner, Pete Gardener, decided to make the move to the more spacious premises earlier this year in order to accommodate plans to expand. 

With the space being completely transformed after undergoing a £50,000 refurbishment, family, friends and special guests were invited to the store’s grand opening last week for an evening of choctails, taste testing and entertainment. 

Guests enjoyed a tour of the Silver Street store, including the new workshop space on the first floor where they were treated to a round-the-world chocolate tasting session. Staff at Cocoa Amore were on hand to explain the differences between the tastes and textures of chocolate from the various countries across the ‘cocoa belt’. 

A local musician provided live music, while guests indulged in an endless stream of truffles, brownies, tarts and various other sweet treats, all hand- crafted in store. The evening also included a number of chocolate making demonstrations as Pete created a selection from Cocoa Amore’s delicious new dessert menu. 

Pete commented: “We’ve had a successful couple of years and it was great to receive such wonderful comments after the opening of our new shop. I’m very happy with the new store, particularly our workshop space which is busier than ever. We hope to see the shop go from strength to strength over the coming year and see our plans for further expansion come into action.” 

The high praise for the chocolate shop is well deserved. Cocoa Amore has secured a Certificate of Excellence from Tripadvisor, with the website’s visitors also rating it the number one chocolate shop in the UK. After winning ‘Leicester’s Best New Business’ in 2013, the store then went on to win the ‘Best Independent Business in Leicester’ award in 2014. Last year, Pete was also one of only ten retailers to be invited to Downing Street to take part in the Chancellor’s Christmas Market. 

For more information about Cocoa Amore, go to or visit Pete and the team at the store on Silver Street.