Alex’s Wish Wins Not-For-Profit Business Award

Alex’s Wish, the Rothley based charity who fundraise to research and find treatments and, ultimately, a cure for Duchenne Muscular Dystrophy, won a prestigious local business award. 

Emma Hallam, the charity’s founder and Director, said, “We were shortlisted for the Leicester Mercury Business Awards in the Not-For-Profit Organisation award category and faced some very stiff competition. We were up against Rainbows and the Matt Hampson Foundation, both charities that we really respect and look up to. To hear that we had won was absolutely amazing. I’m still on cloud nine.” 

Emma, her husband Andy, colleague Zoe Edwards and representatives from two of the businesses who actively supporter them, Regional Recruitment Services and Salusbury Harding & Barlow, were in attendance. 

Adds Emma, “When they announced our name I just looked at Andy and Zoe. It took a while for it to sink in, that we were being announced as winners. It really does recognise all the hard work done over the years by our Trustees, volunteers, ambassadors, event attendees, business supporters ... everyone! It’s onwards and upwards from here. Let’s find that cure because time is ticking for our boys.”  

Duchenne Muscular Dystrophy is a life limiting disease which affects mainly boys, including Emma’s son Alex after whom the charity is named. To find out more about Alex’s Wish and how you can get involved please visit