Back to school with world exclusive Ted Baker frames at Vision Express

The school corridor is fast becoming a catwalk in its own right as kids and teenagers across the country will be striving to keep up with the latest fashions in bags, shoes and accessories now they are back at school.

Thanks to Vision Express, access to the very latest designs in frames has just got easier with a world exclusive availability of the Ted Baker children’s range, allowing your offspring to get hold of the most up-to-date looks from the high street, all with an affordable price tag.

Ted Baker frames
In the celebrity sphere glasses are also taking on a more positive trendsetting appeal with the likes of Alexa Chung and Peaches Geldof being spotted with this ‘musthave’ fashion accessory. Frames in colourful, bold and chunky styles are now seen as ‘cool geek chic’ rather than nerdy.

VE_4-StackSally Polak, National Marketing Manager said: “We’ve seen strong demand for statement specs amongst children and teenagers trying to stand out from the crowd. The Ted Baker range offers affordable, stylish, colourful and fashionable frames for kids and teenagers looking to make an impression.

“Helping to choose frames your child is proud to show off will also encourage them to wear them when they return to the classroom after the summer holidays. It’s also an important step to help protect deterioration of your children’s sight.”

The world exclusive Ted Baker collection for children and teenagers alike consists of 29 different shapes and styles for both boys and girls. There is a mixture of both plastic and metal frames, using bold colours and fashionable styling, and they all carry the Ted Baker logo on the temple. The range starts at just £69 (frame only - £40 with a NHS voucher).

And, because accidents can happen (especially with kids) Vision Express also offers a free 2nd pair for all children when you buy a pair of frames in the £20 or above ranges. All you have to do is ask in store for details.