Experience Italy’s Best Kept Secret this Summer with Aria Luxury Apulia


Beach Puglia


For an authentic Italian holiday destination, serious travellers and culture vultures who love getting off the beaten track should look no further than the region of Puglia in Southern Italy. Never heard of it? Most people haven’t, and few tourists visit the heel of Italy’s boot – but the region’s stunning natural beauty and unrivalled cuisine is starting to demand more attention from holidaymakers across the globe.

With hundreds of kilometres of magnificent coastline, charming towns and amazing dining and wine experiences, undiscovered Puglia is the country’s best kept secret. If you have visited Rome, Venice and Florence and would like to experience the real Italy minus the crowds, then Puglia is for you.

Villa ToscaIt’s a hot destination for foodies and wine connoisseurs, with an array of culinary discoveries and wine tasting adventures. Puglian cuisine is more than authentic Italian – it has its own personal identity, with internationally renowned delicacies which can’t be found elsewhere. The heel of Italy is also popular with cycling enthusiasts who like to combine a relaxing, cultural holiday with some of Europe’s top cycling routes, tours and experiences. Adventurous holidaymakers can hike or cycle through picturesque scenery with a sea view, wind through olive groves and vineyards and stroll around coastal towns.&nbsp

One of the finest ways to explore the untouched Puglia region is by staying in a luxury villa. Families can relax and discover the authentic wonders of the location at their own pace – and there is much to be discovered! From the trulli houses of Alberobello to the unspoilt beaches of Salento, Puglia has so much culture to offer. Throughout the summer the region is host to an array of festivities – many including the local cuisine with a festival each dedicated to cheese, octopus and handmade pasta.

Aria Luxury Apulia is a London specialist on the Puglia region, and offers a bespoke villa holiday experience. From a rustic countryside converted farmhouse to a seafront serviced deluxe villa, the options are endless. The company also provides services as needed to holidaymakers, from personal chefs and security to private yoga sessions by the pool. If you’re looking for a holiday where luxury meets authenticity, look no further than the properties and experiences offered by Aria Luxury Apulia. 

Prices start from £950 for a 7 night stay for 4 people. For more information and reservations visit: