Bespoke and Personal is the Best Approach for Community Support

Increasing numbers of older people have been asking Age UK Leicester Shire & Rutland to take them out rather than provide support within the home - so much so the charity has decided to launch a Personal Assistant Service. 

Executive Director of Age UK Leicester Shire & Rutland, Mr Anthony Donovan, said: “As a charity we are all about helping people to stay independent for as long as possible and supporting them in the way that they direct us to. In response to need, the Personal Assistant service will bring a new dimension to this work and allow people to benefit from the flexibility it can offer but without needing to take on the extra paperwork, cost and time implications of employing someone.” 

Having a Personal Assistant is a tried and tested way of getting flexible and reliable support for adults with physical and mental issues or those just needing a helping hand as they get older. Age UK has taken this concept and removed the challenges that employing your own Personal Assistant can bring, including candidate vetting and interviewing, payroll and contracts. This means that having a Personal Assistant is now straightforward, easy and effective with the complexity taken away and managed by Age UK. 

The Age UK Leicester Shire & Rutland Personal Assistants will be happy to help with whatever is needed either at home or in the community. Their range of support will include help with phone calls, bill payment and correspondence, help with domestic tasks and household management and help to attend community activities, excursions, medical appointments and shopping. 

Age UK’s trained staff have the skills, personal qualities, time and ability to respond to the needs of their clients flexibly, thoughtfully and with empathy. The service is geared to respond well to a mixed range of tasks which is led by and responsive to what the individual wants help with on any given day. 

Anyone wishing to explore using a Personal Assistant to support their independence can contact Age UK Leicester Shire & Rutland on 0116 299 2266. More information about the service can be found on